AGENDA

FINANCE. MANAGEMENT

The franchise market in Poland

More than just the restaurant and catering industry and retail – the franchise model in new services. Will it become the foundation for the development of small and medium-sized enterprises? The number of concepts versus market capacity. Advantages and disadvantages of franchising in Polish economic and regulatory reality. Brands, support, and knowledge transfer. Independence and creativity of franchisees. Business ethics in the relations between franchisors and franchisees.