AGENDA

THE ECONOMY, PEOPLE AND DEVELOPMENT

The MICE industry

The meetings and events industry during the pandemic – an assessment of the most difficult year to date. Event venues; hotels and catering; and operators – the situation in and the prospects for the industry experiencing a see-saw of unfreezing and lockdowns. Strategies: from survival to innovation and creating new value for customers. The online formula, and hybrid and outdoor events – benefits and limitations. The need for dialogue and education – pandemic experiences and new safety standards, or the potential for reconstructing the industry. The role of government and local authorities in stimulating the industry’s return to normality.