AGENDA

THE ECONOMY, PEOPLE AND DEVELOPMENT

OOH media – Another New World

The computer screen is no longer enough. ‘Screen fatigue’ – technology fatigue moves our activity outside. Stop Looking Down – Look Up! The literal ‘getting out of the Internet’ offers opportunities for new interactions with people and opens up new possibilities for the media. OOH as a globally important medium of the ‘new normal’. How to maintain that status? Building better media, creating a friendly public space and acting in accordance with the principles of sustainable development