AGENDA

MARKET AND MARKETING

Marketing in digital world

(common session of the European Economic Congress and European Tech & Start-up Days)

Current marketing trends including digital transition of economy: hybrid campaigns, new models of reaching the customer, channels in digital marketing that identify opportunities for consumers to interact with brands.

• Digital marketing - multiple options as an area of creativity and experiment
• Influencer marketing - professionalisation, effective campaigns with the participation of Internet creators. Cooperation on line creator-brand-agency
• Where do brands want to be? The key role of social media. Is it still YouTube and Facebook on fire, or is just Instagram and Tik-Tok now?
• Gaming marketing - growing promotional budgets
• Changes in the approach to marketing forced by the pandemic. Freezing of the promotional budgets; adaptation through the selection of channels and ways to reach the recipient